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Last week, Bud Light and its parent company Anheuser-Busch came under fire for hiring trans activist Dylan Mulvaney in its latest ad campaign.
The beer company celebrated Mulvaney’s one-year anniversary of being a girl by sending him custom Bud Light cans adorned with his face.
Mulvaney could be seen drinking a Bud Light in the bathtub as part of the campaign.
Since the firestorm, a new video has emerged from an interview with Bud Light’s vice president of marketing, Alissa Heinerscheid, on the podcast “Make Yourself At Home” on March 30.
She discussed her role in transforming the brand. Her comments have gone viral.
“I’m a businesswoman. I had a really clear job to do when I took over Bud Light and it was this brand is in decline. It’s been in decline for a really long time and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.
“So I had this super clear mandate. It’s like we need to evolve and elevate this incredibly iconic brand. And my, what I brought to that was a belief in OK, what does evolve and elevate mean?
“It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and men and representation is at sort of the heart of evolution.”
Heinerscheid dared to criticize Bud Light’s past ad campaigns. Some of the most iconic Super Bowl commercials are the Bud Light ads!
“You’ve got to see people that reflect you in the work and we had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach,” Heinerscheid continued.
Bud Light drinkers who were less than thrilled with the beermaker’s decision to partner with a man dressed as a woman took to social media to voice their outrage.
Kid Rock posted a video shooting Bud Light cans and announcing his boycott of the brand.
Country singer Travis Tritt said goodbye to the brand and banned Bud Light from his tour hospitality rider. He said many other artists are doing the same.
Howard Stern condemned both men on his radio show wondering why they care so much about Bud Light’s partnership with a trans person.
The most logical explanation is the push toward transgenderism on children. Trans people have been around for a long, long time.
The crossover into allowing children to change genders is where many people draw the line.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public,” an Anheuser-Busch spokesperson told Fox News.
Will the company’s explanation bring back its loyalists? We shall see.
Done with Bud Light as a faithful consumer, it is a dissapointment and an insult to be classed as a fratt boy. I’m 72 and no fratt boy. I deserve an apology.