Target had to choose between its woke ideology and profit as Pride Month approached.
In a report from Bloomberg, the retail store will only sell its LGBTQ+ merchandise in select store branches after suffering backlash for their “Pride Month” items last year.
Among the items that received heavy criticism were Pride-themed products made by an anti-Christ designer and “tuck-friendly” bathing suits for transwomen.
On its website, the retail company stated that it will sell “a collection of products, including adult apparel and home and food and beverage items, curated based on consumer feedback.”
“The collection will be available on Target.com and in select stores, based on historical sales performance,” the retailer remarked in their press release.
Furthermore, these merchandise will only be available in half of their stores, but they are yet to finalize which areas will offer them based on their record of sales.
For choosing to uphold DEI agendas, Target’s stocks lost $9 billion in May 2023. According to a report by Breitbart News, this is because “the C-suite mixed its professional duties with its personal agendas, including advocacy for transgenderism.”
The media outfit also exposed the company’s VP for Brand Marketing, Carlos Saavedra, as “moonlights as a board member of an advocacy group for K–12 transgenderism and gay status.”
A company spokesperson shared that they had to remove some Pride merchandise after receiving threats.
“Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work,” they said.
However, Bloomberg’s latest article did not mention “employee safety concerns” but focused on the impact of their woke impositions on the company’s profit.
Target sales went down 5 percent from April to June 2023, compared to the previous year.
In July 2023, seven Republican Attorney Generals sent a letter to Target stating that their LGBTQ+ products violated state laws that “protect children from harmful content meant to sexualize them and prohibit gender transitions in children.”
“This year, Target reportedly promoted and sold products in our states that included, among other products, LGBT-themed onesies, bibs, and overalls, t-shirts labeled ‘Girls Gays Theys;’ ‘Pride Adult Drag Queen Katya’ (which depicts a male dressed in female ‘drag’); and girls’ swimsuits with ‘tuck-friendly construction’ and ‘extra crotch coverage’ for male genitalia,” wrote the attorney generals.
“Target also included merchandise by the self-declared ‘Satanist-Inspired’ brand Abprallen, which is known for designs that glorify violence. These designs include the phrases ‘We Bash Back’ with a heart-shaped mace in the trans-flag colors, ‘Transphobe Collector’ with a skull, and ‘Homophobe Headrest’ with skulls beside a pastel guillotine. Target also sold products with antiChristian designs, such as pentagrams, horned skulls, and other Satanic products. One such design included the phrase ‘Satan Respects Pronouns’ with a horned ram representing Baphomet—a half-human, half-animal, hermaphrodite worshiped by the occult.”
