Hyundai Motor Group is preparing to unveil a major $20 billion investment in the United States, reinforcing its dedication to expanding manufacturing capabilities while aligning with the U.S. government’s focus on domestic production. This initiative includes the development of a $5 billion steel plant in Louisiana, which will supply materials for Hyundai’s automotive factories in Alabama and Georgia.
The official announcement is expected to take place at the White House, with President Donald Trump, Hyundai Chairman Euisun Chung, and Louisiana Governor Jeff Landry in attendance. The planned facility near Donaldsonville, Louisiana, marks Hyundai’s first steel plant outside South Korea and is projected to generate approximately 5,500 direct and indirect jobs, according to CNBC.
This strategic move aims to counter the impact of a forthcoming 25% tariff on imported steel and aluminum, set to take effect on April 2 under President Trump’s policy. By producing steel locally, Hyundai seeks to minimize tariff-related costs and strengthen its U.S. manufacturing operations.
Hyundai’s investment reflects a broader trend of foreign companies expanding their presence in the U.S. in response to policies that favor domestic production. Other corporations, such as Taiwan Semiconductor Manufacturing Co. and SoftBank, have also committed to substantial U.S. investments, highlighting a global shift toward reshoring manufacturing operations.
“More investments, more jobs, and more money in the pockets of hardworking Americans—all thanks to President Trump’s economic policies,” White House Press Secretary Karoline Leavitt stated on Monday. “President Trump is Making America Wealthy Again.”
This initiative builds on Hyundai’s continued commitment to the U.S. market. The company recently launched the Hyundai Motor Group Metaplant America (HMGMA) in Georgia, a $7.59 billion facility expected to generate 8,500 new jobs.
Equipped with cutting-edge AI and data-driven systems, the Metaplant is designed to enhance production efficiency and workplace safety, showcasing Hyundai’s focus on innovation and workforce development in the U.S., as reported by Axios.
Hyundai’s investments are not only strengthening its manufacturing presence but also contributing to community development. In areas such as Savannah, Georgia, the surge of Korean investment has given rise to thriving “Koreatowns,” featuring new businesses, cultural centers, and community services that enhance the local landscape.
Under the leadership of Global COO José Muñoz, Hyundai is making notable progress in the electric vehicle (EV) market. The company plans to introduce 21 different EV models and aims to reach annual sales of 2 million units by 2030.
Since taking office, President Trump’s administration has enacted a series of tariffs affecting major U.S. trading partners, including Canada, Mexico, China, and the European Union. Citing concerns over illegal immigration and drug trafficking, President Trump imposed a 25% tariff on imports from Canada and Mexico.
In February 2025, the administration announced a 25% tariff on goods from the European Union, impacting hundreds of billions of dollars in trade. Additionally, a 10% tariff has been placed on imports from China.
Hyundai has reaffirmed its commitment to electrification and sustainable mobility with the launch of a $7.6 billion plant in Georgia dedicated to producing electric and hybrid vehicles. This facility is part of the company’s broader $20 billion investment in the U.S., aimed at expanding its footprint, addressing trade challenges, and driving economic growth through job creation and technological innovation.
This announcement occurred yesterday. I was amused by the comments posted by the TDS sufferers who roundly criticized this. They denied that it was a result of the tariffs and they opined that the jobs etc. would immediately go back overseas when Trump leaves office. Sad